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FIVE Major Marketing Mistakes and The Strategies that fixed them
About the Speaker:
Walter Vieira is an acclaimed author and marketing consultant from India, who has authored 16 books on management and marketing, has published more than 1000 articles in business and general press and is on the Advisory Board of the Journal of Management Consultants, USA. He is the former Chairman of world apex body of management consultants ICMCI, a prolific business journalist and has been a visiting professor at reputed business schools in Asia, Europe and US including at Kellogg School of Management, Northwestern University, Drexel Business School, Philadelphia and Cornell Business School, all in the USA.
Walter Vieira pioneered marketing consulting in India in 1975, when he started Marketing Advisory Services, after a 14-year successful stint in the corporate world, starting as management trainee and ending as marketing head for India, Bangladesh and Sri Lanka.
Walter was given the Lifetime Achievement Award for Consulting in India in 2005 and the Lifetime Achievement Award for Marketing in India in 2009. Walter is also on the world speakers list at (speakersacademy.eu) in Europe.
Philip Kotler, the world guru of Marketing describes him as one of the best speakers on Marketing in Asia. He now heads some NGOs, and continues to contribute in Consumer Education and Research Society and others.